STRATEGIC COMMUNICATIONS + STORYTELLING
With a Flexible team of designers, directors, social and traditional media experts and strategists, CAROL GOODSTEIN COMMUNICATIONS PRODUCES High-impact, low-cost, blather-free COMMUNICATIONS STRATEGIES AND CONTENT FOR NONPROFIT AND BUSINESS LEADERS.
STRATEGY
COMMUNICATIONS PLANNING | Positioning | CONTENT AUDITING | BRAND Narratives | messaging matrixes
Establish a game plan with clear goals, objectives and tactics that ladder up to your mission.
Articulate what makes your work compelling and essential.
Frame your organizational story.
Review existing content to determine what works and what could be improved
Develop key messages for targeted audiences.
CONTENT
ARTICLES | REPORTS | NEWSLETTERS | BLOGS | WEB COPY | ESG REPORTS |CEO letters |presentations | Videos | Marketing collateral
Expertly written, edited and designed content to inform and engage your audiences, and most importantly, to inspire action.
Clear, compelling copy
Attractive design
Data-driven stories
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PLATFORMS
Websites and micro-sites that look good, read well and that function. From scratch or overhauled.
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CAMPAIGNS
Amplify your message, expand your audience, engage your donors and customers. Targeted campaigns produced in collaboration with your team and outside creatives.
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“Over her many years at the Rainforest Alliance, Carol did an enormous amount to raise the profile of the organization. The Follow the Frog video and campaign were pivotal in helping to put us on the map, piquing the attention of companies, the public and funders.”